Refreshing the GreenCare Network
As a partnership comprising four distinct health authorities—Fraser Health, Vancouver Coastal Health, Providence Health, and the Provincial Health Services Authority—GreenCare has the mission to support health care professionals in maintaining and furthering staff and patient health, and the health of the environment through environmental sustainability practices, activities, and behaviours. The GreenCare website was founded by the Energy and Environmental Sustainability (EES) team and is used to engage stakeholders and advance sustainability in the Lower Mainland health authorities.
We developed a refreshed website to provide an effective means to interact with the GreenCare community, motivate the practice of environmental sustainability in the workplace, and support sustainability efforts to further address our climate reality and its implications, not only for health organizations but for all of the people they serve.
Sector
Services
IMPACT
The Change
We developed a refreshed website that is a provincially relevant resource and is adaptable to each participating organization’s needs, engages staff, and demonstrates the collective impact of environmental sustainability practices.
400%
Since launching the website, there has been a 400% increase in and staff and volunteer sign ups.
Our process
Background review
Our interdisciplinary team of strategists, designers, developers, and copywriters audited the previous GreenCare website and assessed all aspects of content, design, and functionality to inform the approach for the refreshed website.
In addition to our audit, we did a thorough background review, with our research team analyzing reports from a third-party website audit and interviewing the audit consultant.
Our solution
OUR SOLUTION
“With their expertise in both climate change and health care, they were able to guide our messaging so it would engage our key audiences.”
— Marianne Dawson, Sustainability Consultant
OUR SOLUTION
Sustainable website management
The refreshed website’s functionality is centred on the needs of site visitors and based on digital best practices, analytics, and surveys. We created a website with content that facilitates real and sustainable action around environmental sustainability, and ensures that the vision and effort of the GreenCare community shine through.
“We have seen huge improvements in engagement, and have almost doubled our monthly new registrations of staff volunteers.”
— Marianne Dawson, Sustainability Consultant