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unconventional firm

that partners with global innovators, problem
solvers, and leaders to address climate change
and health equity issues and to improve social
determinants of health.

Because when you bring
academics and creatives under
one roof, compassionate,
evidence-based, multi-faceted
solutions are possible.

Our Services

Research +

We deliver multi-staged, complex research and analysis. Our team works hard to ensure participant voices are heard and solutions are applicable.

Design +

Our approach aspires to engage our audience and bring them value by way of clarity, functionality, and aesthetics.

Strategy +

Our strategy and communications team develops solutions by identifying areas of opportunity and anticipating roadblocks, while preserving client relationships and values.

Featured project

Raising awareness about antibiotic use and misuse
British Columbia (B.C.) residents over the age of 65 are among the most at-risk groups for antimicrobial resistance-related (AMR) illnesses, which are infections from bacteria that are resistant to the current antibiotics used to treat them. The BC Centre for Disease Control (BCCDC) Community Antimicrobial Stewardship (CAS) program has taken the lead in addressing AMR in B.C. and saw that more needed to be done to reach these residents. So, in fall 2021, CAS partnered with Be the Change Group to launch a province-wide media campaign. And the reach was astounding.

The dream team

A population and public health firm that brings together three interdisciplinary teams to solve complex issues.

The right team for the right job

We tailor each project team to meet our clients’ needs, with our in-house team guiding the delivery and direction of projects to success, while our consultant team ensures subject-matter expertise. There’s no need for you to explain to us what you do because our teams of subject matter experts speak your language.


who write like journalists


who plan like strategists


turned designers


with legible handwriting

Coders who code

because nobody understands that stuff

Now that you know what we
do, have a look at our work.