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Let’s go Zibu!

Wait; for those who haven’t had a chance to meet Zibu, we’d better explain what we’re talking about.

The United Nations Climate Change Secretariat hired Be the Change Group to review information, reports, and data used by the world’s nations in the Measurement, Reporting and Verification (MRV) process of the UN Framework Convention on Climate Change and create infographics and an animation to clearly explain the process. 

Tasked with the translation of complex ideas into easy-to-understand communication tools that can be distributed widely, we’ve created Zibu, a fictional country personified to guide viewers through the MRV process. 

Zibu may not be real, but climate change certainly is. We’re proud to be working with the UN and, by extension, the countries of the world that are working for positive change. 

Check out the video at:

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We couldn’t agree more!

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