Nationally Appropriate Mitigation Actions (NAMAs) Animation
Nationally Appropriate Mitigation Actions (NAMAs) are policies and actions that developing countries undertake as part of their commitment to reduce greenhouse gas emissions (GHGs). NAMAs are usually government-driven initiatives that help reduce GHGs across a sector or even for a single project. The implementation of NAMAs is intended to ensure the sustainability of economic sectors while protecting the livelihoods of each country’s people.
In order to raise the profile and visibility of NAMAs, and to showcase NAMA successes in various countries, the UN Climate Change Secretariat wanted to produce a video animation as part of a “countdown social-media led campaign” to International NAMA Day.
Be the Change Group was hired to research, design, and produce an animation-style video documentary narrated by Akon, recording artist and co-founder of the Akon Lighting Africa Project, to help the UN Climate Change Secretariat position NAMAs as vital instruments for climate action and sustainable development.
The full animation was hand illustrated by six illustrators and was officially launched as a “signature clip” at the 2015 Climate Change Conference (COP 21) in Paris, France. The animation is used by the UN Climate Change Secretariat to raise awareness of NAMAs, inspiring countries to participate in climate change initiatives and encouraging future projects and donors.
Once the look and feel, including colours, fonts, and styles, and the script and storyboard were determined, our team of six illustrators began working together to illustrate each of the scenes in the animation. The resulting illustrations tell the story of NAMAs in various settings including Costa Rica, Columbia, Gambia, and Thailand, highlighting a variety of inspiring projects.