Discovery, branding, and online engagement tool
Skills and Education Group—a partnership of two founding stakeholders combining more than a century of experience working closely with colleges, providers, learners, and partners in the further education sector in the UK—wanted a new brand identity, a branding and copy style guide, and a website that represented them, all while still conveying each partner’s unique identity. To further support its members, the group also wanted to build a membership hub to house communication, continuing professional development events, and resource tools for efficient access and sharing.
After a comprehensive discovery process, in which we evaluated the central partner’s (emfec) existing brand, we strategically created a brand that fully met Skills and Education Group’s expectations and goals. This logo and brand capture the clean, fresh, forward-thinking Skills and Education Group vision, and, in light of the amalgamation of the two brands, emphasized brand and organizational cohesion, and the value, strengths, and benefits of the new group to both its staff and external stakeholders.
In addition, we developed the Skills and Education website with careful consideration for the staff and end-users of the two founding groups, and ensured a seamless transition to the Skills and Education brand, and excellent functionality and UX for diverse users.
In September 2019, we launched the membership hub which reflects the collective voices of the Skills and Education Group team and its members, and is at once intuitive, engaging, and user friendly, offering value to membership and supporting education sector stakeholders in collaborating with one another. Together, these components provide absolute clarity of Skills and Education Group’s goals, services, and commitment to the education community, and extend its reach in the education sector, both in the UK and abroad.
Since November 2019 when the membership hub went live, the number of visitors to the Skills and Education Group website has doubled month on month over the previous year.
The number of bookings for professional development events has increased by 160% over 2018/19.
For the last five years, Be the Change Group has been at the forefront of developing our brands. Time and time again, they have shown insight into our industry and innovation in the services they provide. Always quick to respond to our needs, they provide us with a high-quality service, from creating our logos to overseeing our websites to working with our IT team to build and implement complex code. They are a trusted partner, and we appreciate their honesty, creativity, and professionalism.
— Scott Forbes, Assistant Director Membership, Foundation and External Affairs