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Launch of My Health is Sexy: Interior Health Gets Sexy!

This World AIDS Day, December 1, 2014, we’re thrilled to be launching the B.C. Interior Health My Health is Sexy campaign, as part of British Columbia’s ground-breaking Seek and Treat for Optimal Prevention of HIV/AIDS (STOP HIV/AIDS) program that encourages routine HIV testing and earlier treatment.

At Be the Change Group, we believe that an AIDS-free British Columbia is in sight, and the My Health is Sexy campaign is a step toward this goal. Over the past year, we’ve developed a four phase campaign that features a comprehensive regional needs assessment, creative team design and targeted material testing, implementation, and evaluation.

At the heart of our campaign is the message that knowing your HIV status is an important part of a healthy sex life and a good relationship. It draws attention to the work of Interior Health, community partners, and physicians in reducing HIV transmission by ensuring those living with HIV/AIDS know their HIV status and have access to the best care through expanded HIV testing and engagement in prevention and treatment.

Getting to zero—zero new HIV infections, zero discrimination, and zero AIDS-related deaths—is possible. Let’s make it happen!

Check out how at:


We couldn’t agree more!

We’re pleased to announce that our own Dr. Natalie Chan recently joined Business in Vancouver’s 2021 Forty Under 40 winners! Highlighting the achievements of B.C.’s young entrepreneurs, executives, and professionals, the Forty under 40 distinction is awarded to 40 outstanding professionals who are under 40 years of age and have demonstrated excellence in business, judgment, […]

Pandemic Workplace Policies Don’t Have to Be Tricky

VIEW and DOWNLOAD our policy here Every country, province, and city has different guidelines and recommendations on what and what not to do during the COVID-19 pandemic. With B.C. moving forward with opening up the economy, many broad recommendations have been made, all of which culminate in requesting that all businesses develop a safety plan […]

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