Over the years, Be the Change Group has made it our mission to only work on projects that contribute to real, positive change. As a result, much of our work has focused on health and the environment. However, in the past year, we’ve added a new sector to our portfolio: education.
Most recently, Skills & Education Group has formed, building a partnership of three education organizations—emfec, ABC Awards, and ASDAN—that have been working in the further education sector in the UK for over 100 years. For its launch, the group needed a brand identity and website.
Skills and Education Group has emphasized the importance of communicating its identity as a partnership of organizations, while ensuring that the services, goals, and attributes of the group are clearly articulated while fluidly incorporating each of the three partner firms into the new organisation and its brand.
We’re looking forward to working closely with the staff and management from each of these organizations in developing the resources that will connect them with their stakeholders and clients. We also believe in ensuring that the best education opportunities are available to every person, so we’re extremely pleased with this opportunity.
We’ll be getting started with an intensive discovery phase, followed by consultation with Skills and Education Group regarding logo and branding direction. We’ll be integrating feedback from management and staff from each of the three organizations and analyzing their responses to identify their needs regarding messaging, audience, content, look and feel, and functionality. Once that’s nailed down, it will be time to develop a website featuring, among other options, a custom WordPress theme, CSS animation, social media sharing, and sortable, centralized job listings pulled from external databases.
It’s an exciting project that will ultimately showcase Skills and Education Group’s goals, services, and commitment to the education community and extend its reach in the education sector both in the UK and abroad.
See you soon, Skills and Education Group!
We couldn’t agree more!
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