GreenCare Environmental Performance Accountability Reporting
The EES team first hired Be the Change Group in 2017 to conduct a discovery of best practices for reporting on environmental sustainability via key informant interviews with central stakeholders at the health authority and provincial levels, a market review of sustainability reporting across public and private sectors globally, and a brief scoping literature review. The recommendations from the discovery allowed us to develop the 2017 EPAR, and, subsequently, the 2018 and 2019 EPARs, each of which is easy to use, informative, and visually appealing.
In the 2019 EPAR, we’ve honed the report’s story, refreshed the content strategy and design, improved data visualization, added custom illustrations, and advanced key EES communications and change management objectives to ensure that target audiences are engaged and informed about sustainability challenges and solutions in their organizations and sector.
- The reports have increased engagement and knowledge translation around GreenCare’s sustainability efforts at the organizational and health authority levels.
- GreenCare now has a new, interactive, easy-to-use report template that can be used for years to come.
Our discovery process
Because everything we do is evidence based to ensure that design and writing reflects the needs of our stakeholders, before we provided recommendations on best practices, we spoke to target audiences at the health authority and provincial levels, and conducted a best practice review of existing resources and literature. The recommendations from the discovery were presented at an insights presentation and allowed us to develop a 2018 EPAR that is easy to use, informative, and visually appealing.
Given that we had already established an innovative and sustainable template for the report to be used for years to come, to create the 2019 EPAR, GreenCare hired us to build on the 2018 design and strategy by improving data visualization, adding custom illustrations, and rewriting and restructuring text to reflect the changing political and environmental landscape.
Be the Change helped our team generate a stunning and strategic report. The process was well-organized, fun, collaborative and adaptable, and the design team created new and exciting ways to visualize our targets and graphs. We finished the project with a high quality, meaningful report that we are excited to share.
— Sonja Janousek