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Environmental sustainability is everyone's story.

GreenCare Environmental Performance Accountability Reporting

The Environmental Performance Accountability Report (EPAR) is an annual report voluntarily compiled by the GreenCare Energy and Environmental Sustainability (EES) team (on behalf of the four Lower Mainland health care organizations in B.C. (LMHOs)) for transparency of and accountability in environmental sustainability work. The purpose of this report is to summarize and relay initiatives, progress, and results for the calendar year, and provide an overview of the team and the health organizations being served. This report also highlights the successes, challenges, and future opportunities for LMHOs to pursue.

The EES team first hired Be the Change Group in 2017 to conduct a discovery of best practices for reporting on environmental sustainability via key informant interviews with central stakeholders at the health authority and provincial levels, a market review of sustainability reporting across public and private sectors globally, and a brief scoping literature review. The recommendations from the discovery allowed us to develop the 2017 EPAR, and, subsequently, the 2018 and 2019 EPARs, each of which is easy to use, informative, and visually appealing.

In the 2019 EPAR, we’ve honed the report’s story, refreshed the content strategy and design, improved data visualization, added custom illustrations, and advanced key EES communications and change management objectives to ensure that target audiences are engaged and informed about sustainability challenges and solutions in their organizations and sector.

SECTOR

  • Climate change
  • Environmental health
  • Sustainability

SERVICES

  • Communications
  • Content strategy
  • Copywriting
  • Data analysis
  • Data visualization
  • Knowledge translation
  • Report design

IMPACT

The Change

  • The reports have increased engagement and knowledge translation around GreenCare’s sustainability efforts at the organizational and health authority levels.
  • GreenCare now has a new, interactive, easy-to-use report template that can be used for years to come.

Discovery

Our discovery process

Because everything we do is evidence based to ensure that design and writing reflects the needs of our stakeholders, before we provided recommendations on best practices, we spoke to target audiences at the health authority and provincial levels, and conducted a best practice review of existing resources and literature. The recommendations from the discovery were presented at an insights presentation and allowed us to develop a 2018 EPAR that is easy to use, informative, and visually appealing.

Discovery

Best practices and literature reviews

The scoping literature review identified relevant resources, publications, and studies that discuss best practices for environmental sustainability reporting and communications, and included academic databases and grey literature. The best practices review examined sustainability reporting across public and private sectors globally, giving our team a foundation for innovative reporting beyond public sector organizations.

IconChalk-Lined_LiteratureReview Created with Sketch.

Discovery

Key informant interviews

To determine the best way to design and present the 2018 EPAR, we conducted key informant interviews with stakeholders with experience in various capacities related to public sector organizations, including central internal and external stakeholders such as individuals in leadership and communications.

IconChalk-Lined_KeyInformantInterview Created with Sketch.

Discovery

Discovery insights presentation

Findings regarding how reports can be communicated clearly, reach target audiences, and effectively communicate the importance and impact of environmental sustainability were presented in an insights presentation, and recommendations from the review were used to inform the design direction of the 2018 EPAR.

IconChalk-Lined_DataVisualization2 Created with Sketch.

Our solution

Report Design: 2018 Environmental Performance Accountability Report (EPAR)

Using the recommendations from our discovery, our team produced a unique look and feel and designed an interactive 2018 EPAR. We included several rounds of edits with the client team, and provided services that included data analysis and visualization, original design, and copyediting. With environmental responsibility in mind, we created a digital report to save on paper. Given that this potentially changed how users would interact with the report, we designed and implemented a side-bar navigation tool that allows users to easily identify where they are in the document and move to other sections as desired.

Our Solution

2019 Report

Given that we had already established an innovative and sustainable template for the report to be used for years to come, to create the 2019 EPAR, GreenCare hired us to build on the 2018 design and strategy by improving data visualization, adding custom illustrations, and rewriting and restructuring text to reflect the changing political and environmental landscape.

The Solution

EPAR content strategy and mapping

The groundwork laid in the 2018 EPAR aided in the development and refresh of the 2019 report. Our team incorporated the strong storyline and call-to-action from 2018, while restructuring some sections of the report, eliminating superfluous content, and advancing our data visualization to improve the accessibility of the report.

Our Solution

Data visualization

Due to the technical nature of the report, a large amount of data needed to be conveyed visually through graphs and tables. Our design team collaborated closely with the GreenCare project team in an iterative process by which we created custom graphics and then refined them to ensure that they conveyed all information with complete accuracy while targeting core concepts appropriately.

THE SOLUTION

Custom illustrations

To ensure that the people who are integral to building sustainable practices in the workplace played a central role in the 2019 EPAR, we included custom illustrations to accompany their success stories. These illustrations not only personalized the report, but also struck an aesthetic balance with the significant amount of technical content.

Be the Change helped our team generate a stunning and strategic report. The process was well-organized, fun, collaborative and adaptable, and the design team created new and exciting ways to visualize our targets and graphs. We finished the project with a high quality, meaningful report that we are excited to share.

Sonja Janousek

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