BC Emergency Network Discovery, Branding, and Online Tool Development
British Columbia’s sprawling geography with urban, rural, and remote centres adds complexity to the network of care, particularly in the case of emergency care. Under the leadership of emergency medicine physician and UBC professor Dr. Jim Cristensen, the BC Emergency Medicine Network (BC EMN) was formed to address these challenges. The BC EMN recognized the need to connect and support emergency physicians in diverse settings across British Columbia, enabling them to communicate, share knowledge, and access high value resources. Be the Change Group was hired as a partner at the beginning of the creation of the network to engage with the network’s potential members across the province, help shape its brand, and design and build an online interactive tool in order to help address this need.
In our signature discovery process, we conducted a scoping literature review, and collected data via our custom-built surveys, focus groups, site visits, and key informant interviews. After gathering and analyzing information from more than 300 physicians, we produced a detailed discovery report with recommendations to the network leads, ensuring that we developed and designed a brand and online interactive tool that was informed by evidence and shaped by the users.
We built the BC EMN’s brand and an exceptionally functional, user-friendly custom management system (CMS) website that includes a private member area, member directory, member discussions, blogs, podcasts, provincial emergency medicine course listings and calendar, clinical point-of-care resources, and various other integrated features and highlights of emergency medicine in the province. The website launched in September 2017, and we have continued to partner with the BC EMN to provide communications support and design, and the development of additional features.
stakeholders were engaged.
75% of all emergency medicine doctors practicing in B.C. are on the network website.
Our discovery process
In our comprehensive, three-month discovery process, we conducted an online survey of 208 emergency physicians from across B.C., interviews with 21 key informants, and site visits and focus groups at 14 emergency medicine sites in every health authority across the province.