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Cafeteria waste … gross? Nah, we’ll make it cute

Let’s face it—it’s easy to get confused about what waste goes where, especially since the items you can recycle at a hospital cafeteria can be quite different from the items you can recycle at home.

Luckily, the fine folks at GreenCare are tackling this issue to produce meaningful environmental change, and Be the Change Group is thrilled to be on board in helping to develop an educational campaign to tackle commonly misplaced waste in the cafeteria setting. 

To figure out how to reduce contamination in the waste stream, we’ve looked to best practices for cafeteria recycling around the world and visited five hospital cafeterias across the Lower Mainland to inform the campaign messaging, and determine which campaign materials (i.e. posters, display boxes, and updated bin stickers) will be most effective.

With a bit of creativity, we’re turning misplaced waste into cute characters, and developing catchy messaging to make the disposal of these items easier. 

It’s user testing time!


We couldn’t agree more!

We’re pleased to announce that our own Dr. Natalie Chan recently joined Business in Vancouver’s 2021 Forty Under 40 winners! Highlighting the achievements of B.C.’s young entrepreneurs, executives, and professionals, the Forty under 40 distinction is awarded to 40 outstanding professionals who are under 40 years of age and have demonstrated excellence in business, judgment, […]

Pandemic Workplace Policies Don’t Have to Be Tricky

VIEW and DOWNLOAD our policy here Every country, province, and city has different guidelines and recommendations on what and what not to do during the COVID-19 pandemic. With B.C. moving forward with opening up the economy, many broad recommendations have been made, all of which culminate in requesting that all businesses develop a safety plan […]

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