These are our stories, and we’re sticking to them.

Besides, they make for great alibis.

The Latest

Listening, learning, and acknowledging: Our commitment to reconciliation

2/28/2025

Listening, learning, and acknowledging: Our commitment to reconciliation

How our team developed our land acknowledgment.

3 reasons why we joined 1% for the Planet

5/29/2024

3 reasons why we joined 1% for the Planet

Reflecting on our role in the climate action movement, we realized we can do more. Our co-founders walk through their decision to join, what it means to be a member, and its impact on the team.

How we grew our research panel

5/23/2024

How we grew our research panel

Our panel ensures our work is shaped by those it impacts. Discover how we expanded it through strategic recruitment and dynamic engagement.

5 best practices for effective social media campaigns

8/11/2023

5 best practices for effective social media campaigns

Here are our 5 best practices for turning a “just OK” social media campaign into a campaign that gets results.

Why health equity matters to us

6/21/2023

Why health equity matters to us

Health inequity is real, and we see examples of its impact all around us — including in Be the Change Group’s home base of Vancouver, British Columbia. That’s why it matters that we do our part to support organizations that are working to bring social justice to health systems.