Digital Marketing and Communications Specialist
Meta Certified Digital Marketing Associate (2023)
Meta Social Media Marketing Professional Certificate (2023)
TCPS 2: CORE (Tri- Comment start Council Policy Statement: Ethical Conduct for Research Involving Humans) (2020)
Indigenous Canada course
Mariel develops and implements digital marketing strategies for both clients and Be the Change Group. Her role includes managing social media campaigns, content development and marketing, and search engine marketing. She uses analytics to inform marketing strategies, track performance, and optimize campaigns, ensuring all materials align with target audiences and drive successful outcomes.
Mariel is experienced in the academic and public health sectors, having worked on strategies to improve stakeholders’ digital communications and social media marketing, with the goal of helping people to be better informed to make decisions for their health. She brings to our team knowledge translation skills, creativity, digital savvy, and a determination to make a positive impact.
While she has a background in science, Mariel pivoted to a career in communication with the desire to bridge the knowledge gaps that exist between the science/health community and the general public. Applying systemic and long-term thinking to ensure continuity of work, and taking holistic approaches that address challenges and their impact, Mariel provides strategic support to organizations that serve local communities and improve social determinants of health.
Mariel holds a BSc in Food, Nutrition, and Health from the University of British Columbia.