AMFAR

MAKING AIDS HISTORY


WWW.MAKINGAIDSHISTORY.ORG

Client Vision

The 30 year fight against AIDS is the sum of 50 million personal stories of loss, courage and triumph over adversity. Our client wanted to put a human face to their work and show how advances in treatment are transforming lives and shaping dreams.

Process

We produced the “Making AIDS History” campaign in its entirety— this included recruiting and training participants, and writing, filming and editing the six individual videos and main commercial.

Change

The stories we collected serve as a record of AMFAR’s work and affirms their commitment to making AIDS history, in turn inspiring future projects and donors.

Services

Video Production
Participant Recruitment
Media Training

Location

New York, USA

Completion

2011

Team

Brandy Svendson

Main PSA
“AIDS research has opened up the possibility of bringing the epidemic to an end.”
Christina’s Story
“They told my dad that Christina won’t live to the age of 10.”
The Meredith Family
“Right in front of my eyes my children were given back to me.”
Lonny’s Story
“One day I thought, my God, it’s been 10 years and I’m still alive.”

“Be the Change worked with us to shape the campaign, identified and recruited the perfect mix of interview subjects, and managed production and post-production.

The end product speaks for itself. Be the Change made it a rewarding process for All concerned. I would highly recommend them.”

- AnnMari Shannahan
Vice President, Public Information
amfAR, The Foundation for AIDS Research