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Transparency, trust and confidence.

Measurement, reporting 
and verification (MRV)

The United Nations Framework Convention on Climate Change (UNFCCC) is a membership of 197 countries (called “Parties”) with the collective aim of preventing dangerous human interference with the climate and stabilizing greenhouse gas concentrations.

In order to encourage action on country level climate action, the UNFCCC laid the foundation for the current system of reporting country level information, called Measurement, Reporting and Verification (MRV). Each country provides information about greenhouse gas emissions, actions planned or undertaken, constraints and gaps, and any support needed and received. Each phase of MRV ensures transparency and support for national initiatives to reduce greenhouse gas emissions (GHGs).

These concepts and ideas can be complicated and hard to incorporate at a national level, especially for developing countries that are working to grow while still being sustainable and responsible.

The UNFCCC hired Be the Change Group to provide knowledge translation. We worked to transfer these complex ideas into a variety of settings and resources (e.g. international conferences and public-facing materials). We focused on using straightforward and accessible language for the script and animation, and created animations and infographics to explain how countries can participate in the MRV process. The primary goal of the animation is to ensure that the executive members of government organizations are able to easily understand the MRV process.

The animations and infographics were shown at the forty-fourth session at the Subsidiary Body for Implementation (SBI 44) in May 2016.


  • Climate change
  • Sustainability


  • Animation
  • Branding
  • Communications
  • Digital design
  • Knowledge translation
  • Print design
  • Script writing
  • Strategy

Hi, I'm Zibu!


Knowledge translation

The UNFCCC provided us with several technical reports and background documents on the topic. Our team of climate experts, researchers, and communications specialists then reviewed and compiled this information, breaking down complex concepts into accessible, bite-sized pieces of information to be used in developing the script.




Script writing and storyboard

Understanding that the process of MRVs begins at a country level, we felt that the foundation of the animation should focus on a central character, Zibu, a fun and fictional country, going through the MRV process. Given the technical nature of the narrative, it was also important to convey this story through engaging imagery.


Digital design

Once the look and feel, including colours, fonts, styles, and the script and storyboard were determined, our team of illustrators began working together to illustrate each of the scenes in the animation. The resulting illustrations tell the story of Zibu’s navigation of the MRV process.

Social Media Assets

our solution

Animation (Part 1)