Communications strategy and plan
We worked with the IH Communications team to develop a communications plan for the roll-out of the campaign and microsite. The drinkingwaterforeveryone.ca website and educational videos were successfully released in tandem with the 2017 Medical Health Officer report on the status of drinking water in the Interior Health region and gained significant media coverage.
While this fostered conversation, raised awareness about safe drinking water in the Interior Health region, and engaged all stakeholders in the process, Interior Health re-engaged our team to continue to build on the successes to date by developing and carrying out a sustainable, consistent, and clear annual communications strategy and plan to promote the site and map.
In this strategy, we reached out to municipalities, regional districts, and First Nations stakeholders to continue the conversation and further disseminate the map. To date, 15 municipalities, and three regional districts in the Interior Health region have posted the advisory map on their websites, with this number continuing to grow. In addition, conversations regarding partnerships with First Nations communities continue to be explored. The roll-out of the communications plan also elicited feedback from website users, and this feedback has resulted in improvements to the website.