In response to the emergence of the opioid crisis in British Columbia, Interior Health was looking to develop a campaign to help the public find how to access drug checking.
Seeking a means of communicating public access to drug checking facilities and equipment to help people to determine the content of their drugs, with the goal of preventing overdoses and death.
One of the first health authorities in B.C. to roll out community drug checking, Interior Health wanted a memorable campaign to reach and meaningfully communicate with target populations, and an easy-to-use website that identified drug-checking locations and provided information about testing tools.
Be the Change Group developed a range of campaign assets and the website that were timely, clear, accessible, and non-fear based, ensuring that the primary focus of the campaign was on populations most at-risk of injury and death due to the opioid crisis.
Working with Interior Health, the BC Ministry of Health, and the British Columbia Centre on Substance Use, we developed timely and appropriate messaging for the key target audiences most affected by the crisis.